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Inspired by the 00s girly magazines, Loose Magazine is an independent fashion magazine focusing on trends, media, and cultural analysis. In concept, the magazine would be quarterly, having a loose theme each issue.

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a note on Loose
(& how it came to ... )


by Lucy Eaton

When I was at the Condé Nast College of Fashion and Design last summer (June 2021), I was inspired to create my own magazine. This was largely because I love this industry to pieces, but also, I wanted to have a go at all aspects of a magazine. Instagram, writing, creating the website — you name it, I did it for Loose.

Since August 2021, I have been running the Loose Instagram (@loose.magazine), where I started out reposting other creatives' pictures with my own words attached in the caption. One of my favourite posts so far is about the meaning of 'it girl,' and how this can be achieved. Writing longer captions like these also allowed me to dip my toes into different topics, without the commitment of writing a full article. (Especially in the case of Loose, where some of these posts would not completely fit the issue's theme.) More recently, I've included moodboard-style posts, creating a cohesive aesthetic throughout one post, adhering to something trending in fashion.

The title 'Loose' is a homophone of a nickname of mine, 'Luce.' Because this magazine was founded and ran by myself, I thought it would be fun to put a play on my own name.

In concept, Loose Magazine would be quarterly, allowing myself enough time to plan each theme to perfection. (This is why the Spring 2022 issue is missing, as I was a little too ambitious planning to write an entire magazine issue alongside a dissertation...) Since it is only me writing these articles, the issues are fairly small, but if I could get other writers on board, I would make issues longer. I wanted to give each issue a theme, too, to give it some coherence; I was inspired by Vogue's tendency to theme their issues, and thought the extra challenge of sticking to a theme (albeit a loose one) would be fun.

Loose has well and truly been a passion project for me. I've really enjoyed every part of the process, and cannot wait to write more. <3

You can find more of my writing at lucyeaton.co.uk

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read our latest issues!

issue 3 — the horror issue

Coming soon!

issue 2 — the 00s issue

For the second issue of Loose, we take it back to the 00s, looking at everything from Marc Jacobs' teenage dream, to Olivia Rodrigo's 00s style.

issue 1 — the digital issue

For the first issue of Loose, we look at how technology has influenced fashion. From the growing importance of influencers to earphones as a trend, Loose looks at it all.